Uber Eats looked to rise above a cluttered market, saturated with food porn and copycat end-lines laying claim to the same things: look at all the different restaurants and things we deliver, and look at how fast we can get it to you. Brands like Deliveroo and Just Eat were dominating media spend.  It was clear we needed something distinctively different to make an impact for Uber Eats.

Post-Covid, we’ve come full circle, out with the more relaxed way of life and back to a pressurised belief that we have to find ways to keep doing more to be happy - and made to feel lazy if we don’t. Delivery brands have fueled this by aiding burnout culture - pushing to save you more time so you can do more...

But actually, it's a fact, that by doing less, we're much happier and more productive in the long run. Uber Eats believes that by helping you get anything effortlessly, you can embrace the art of doing less and live a little better.

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