Working with Contiki and Google (promoting their new maps features) we gamified the vacation brochure in an interactive campaign launching Contiki's new South American tours.
Any traveller will tell you that the best memories of a trip are nearly always the local characters you meet along the way. Through a series of 'selfie-style' / influencer videos (non-existent in 2010), we got the locals to advertise Contiki's new hometown destinations for us.
Your task was to spot the visual clues in each of the films and pin where you thought they were on Google maps... Still weren't sure? Every couple of days our locals would release more clue filled films showing us round their home town before finally revealing their exact location. The closest pins to each local won a tour.
