In 2015 we were tasked to overhaul the MoneySupermarket brand from fourth in the category to number one, which meant toppling our rivals ‘Compare The Market’ and their much-loved Meerkats.
There was only one logical solution; We wrote a script around a bloke with the top half of Phil Mitchell and the bottom half of Kim Kardashian.
The #EpicStrut campaign became the most successful campaign in the brand's history, creating 20m of earned media coverage, 50m revenue growth for the business and saved Brits over 500m in insurance bills.
Give the video below a watch, you'll get the idea...
