British Summer is always sunny…right? To launch KFC’s new BBQ burger, we told the truth about the UK’s BBQ season – it’s wet, rainy and always without sunshine. Our spot follows a woman as she confidently moves through a rain-soaked street to meet her friend; unfazed and untroubled by the ever-present British rain. You could say she’s even celebrating it. All we know is, BBQ Season is here.
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