Title-dance

KFC was in crisis in the UK. The brand was failing with younger audiences and rival brands were biting at the heels of the true original recipe chicken. 

Our campaign needed to deliver a bold statement about KFC and its superiority in the market. And in today's mad world, it’s hard to know what to truly believe in anymore, but  KFC knows there’s still one thing we can all rely upon: chicken. 

Role: ECD / CD

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KFC BELIEVE DAY THREE-27
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